| Type | Public |
|---|---|
| Industry | Automobile |
| Founded | 1958 |
| Headquarters | Pune India |
| Key people | Abhay N. Firodia (Chairman) Prasan A. Firodia (Managing Director) |
| Products | Trax ,traveller ,Trump , Force One |
| Operating income | 104 Crore (2011)[1] |
| Net income | 58.6 Crore |
| Employees | 7000 |
| Website | www.forcemotors.com |
Force Motors is an Indian manufacturer of three wheelers, multi-utility and cross country vehicles, light commercial vehicles, tractors, buses and now heavy commercial vehicles. It was originally named Firodia Tempo Ltd. and later after partial acquisition by Bajaj Auto as Bajaj Tempo Ltd.
The company was founded in 1958 by N.K.Firodia. Abhay N. Firodia is the Chairman and Prasan Firodia is Managing Director.
Force Motors started production of the Hanseat three-wheeler in collaboration with German Vidal & Sohn Tempo Werke and went on to establish a presence in the light commercial vehicles field with the Matador, the proverbial LCV (light commercial vehicle) in India. Through the 1980s and 1990s, and especially in the last five years with a major product development effort, Force Motors has introduced new light commercial vehicles, a facelifted series of Tempo Trax utility vehicles, new state-of-the-art tractors, and a new range of three-wheelers.
The company which mainly operates in commercial vehicle segment , entered into Personal Vehicle segment on 19/08/2011 and launched its first SUV named Force-One [2] . Amitabh Bachhan , the Indian film industry icon ,is the Brand Ambassador for this product.[3]
The company manufactures trucks at Pithampur, the industrial hub of Madhya Pradesh in Indore in a joint venture, Man Force Trucks Pvt. Ltd, with MAN AG of Germany.[4] MAN Force trucks are exported overseas to countries such as Sri Lanka, Indonesia, and certain African nations; markets where a low selling price is essential.
Tractors are built under the Balwan and Ox, (formerly Tempo Ox), brands.[5]